A report recently published by fractional industry expert Dr. Dick Ragatz revealed a potentially lucrative $9 billion fractional real estate market in Australia and New Zealand. The Registry Collection, the world’s largest luxury exchange program and one of the Wyndham Worldwide family of brands under the RCI® umbrella (NYSE: WYN), commissioned the report to provide insights from leading companies within the fractional market to local property developers. The report includes the first-ever consumer research study on the fractional product in Australia and New Zealand conducted by market research firm Bergent Research.

One of the Keys to successful fractional sales is familiarizing the brokerage communities with the overall prominence of fractionals and therefore the profit opportunities for brokers who are knowledgeable in this segment. This Paper briefly outlines ten elements in that familiarization process.

At Pierce Group, we are optimistic for a fractional real estate sales uptick beginning in 2011 and 2012. Here are a few reasons why:

According to conventional wisdom, fractional ownership or private residence club vacation homes are much too “complicated” to sell in less than 90 minutes. There’s too much purchaser “education” to do, too many “issues” requiring lengthy explanations, too many “gray areas” needing clarification.

To that, I respectfully reply, “Poppycock!”

The downturn of the real estate and financial markets has spurred the repositioning of existing projects and emergence of new and creative product structures which are likely to enter the market in 2010/2011. This article, written by one of the leading lawyers in this area, covers these emerging new products.